Building the internetwith intent.
Products that cut through noise. Turn attention into action.
Specify
Web3 advertising that performs.
Target real wallet-connected users and pay only for conversions that matter.
specify.shThe Web3 digest built around you.
Connect your wallet, get a twice-weekly newsletter with community updates that are actually relevant to you — free, forever.
outposts.ioWeb3-Advertising
Navigate web3 performance marketing with clarity.
The course that teaches you to run, measure, and optimize web3 ad campaigns — master the newest tech in web3 marketing to grow your project.
web3-advertising.comMaru
Never overpay on DeFi again.
The browser extension that catches better rates, before you hit confirm.
usemaru.comThe internet should work
for you, not against you.
Most of the internet is designed to capture attention, not respect it. Endless feeds, irrelevant ads, communities spread across a dozen platforms with no way to keep up.
We think that’s broken.
We build products that flip the model. Where your attention is earned, not exploited, and the time you spend online leaves you informed, not drained.
Attention is finite.
We treat it that way.
Building since 2021.
We met inside a DAO in 2021, building governance tooling alongside some of web3's earliest builders. We learned the principles from the people who shaped them — and we learned early that web3 needs to operate like a real business, with real unit economics.
When the DAO wound down in 2023, we stayed together and started TICC. Outposts came first, and is now read by 20,000 people. The onchain behavioural tech we built underneath it turned out to be the missing piece for performance advertising — and Specify followed.
Small team. Bootstrapped.
Built to last.
